Aug
31
2009

10 Questions to Answer Before Your Interview

Awhile back, I was on vacation with my family when the phone rang. It was an internal recruiter who asked if I come in for an interview. It was certainly an answer to prayers!

So what did I do? I delayed the interview.

Seriously.

Why?

Because I had one shot at the interview and I wasn't about to go in unprepared.

So I discovered a local library to begin my research. Let's just say getting an internet terminal at the North Myrtle Beach public library on a beautiful beach day wasn't difficult. I was determined to go above and beyond in my research.

When I returned home to Virginia, I did more research in preparation for my interview.

So what information was I looking for?

Here are 10 questions about an employer I strongly recommend you answer before you are ready for an interview:

1. What is the organization's history?

2. Who is the organization's leader (e.g. CEO, Owner)?

3. What is the organization's recent financial performance (if a publically traded company)?

4. What are its core strengths and competencies?

5. What are its current products and services?

6. What are its future products and services?

7. Who are its primary competitors (if applicable)?

8. What are the industry trends?

9. What is the mission statement of the organization?

10. What are its guiding principles and values?

Last week, I also shared my advice for the 10 things you can learn about the interviewer.

These two sets of questions should be answered before any type of interview including phone interviews and informational interviews.

Yes, even an informational interview over a cup of coffee at Starbucks. Preparation is the key to success. So if you don't have an interview scheduled, then use your network to create an informational interview with someone who is presently employed.

Don't expect to get a job offer over a cup of joe, but if you answer these questions beforehand, you will present yourself as a valuable resource and someone who is serious about getting hired.

Oh, and the interview I delayed?

I got the job.

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   8 Comments
J Lowell said on Sep 2,2009 at 7:26:45 PM
Good advice, but I am nervous about exactly how I should apply it. How can I find out what future products are in development, for example? And most importantly, how can I tell that what I read about a company online is reliable information?
Brent Peterson said on Sep 3,2009 at 6:29:45 AM
My best advice is to rely on officially released information from the organization. A lot of companies are forthcoming about new product and service releases.

The best place to discover this information is on the organization's website. So when in doubt, don't reference information in an interview that is not officially released by the organization.

Thanks,
Brent
Charlotte said on Sep 6,2009 at 2:21:23 PM
Great advice. Definitely something every interviewee should do. However, while I don't have a problem doing the preparation beforehand, I always struggle in an interview to effectively utilize the information I learned. The biggest challenge for me is creating moments when I can share what I know, the research I've done. One way I have learned to do this is come up with thought provoking questions about things I've learned during my research. Other than that though, I have trouble connecting my knowledge of the company with my interview answers and discussions.
Joanne said on Sep 11,2009 at 6:40:20 AM
Once you have the job, I recommend reading a book called "Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers". Some of it is common sense, but there are some good tips.
Myka | Recruitment Agencies said on Oct 29,2009 at 8:30:41 PM
Everyone should do a homework about the company before lining up for the interview. This definitely makes the process easy and helps in answering few complex questions to some extent.
Jane | Dubai Jobs said on Nov 10,2009 at 1:49:59 AM
Its always advisable that one do a basic study about the organisation in which one is applying for job. That shows & make the recruiter feel that how knowledgeable & genuine one is. Shows an eagerness of the job seeker towards the job.
Kate Nasser, The People-Skills Coach said on Nov 13,2009 at 5:34:13 AM
I like the specifics in the list. Always great to remind people just how much employers want to hire those that are truly interested in their company. Baby Boomers job hunting may also value this post on competing against younger applicants: http://tinyurl.com/d39ysv
ema123 said on Mar 9,2010 at 10:00:04 PM
This is a wonderful article. The things given are unanimous and needs to be appreciated by everyone.
===================
Ema

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