Dec
20
2009

5 Reasons Twitter Auto DM Hurts Your Brand

We all receive Auto Direct Messages (DMs) on Twitter. Does anyone out there think these are a good idea?

I became so frustrated with Auto Direct Messages (DMs) on Twitter, I turned off the email notification and limited my DM scan to twice a month. 

The one downside to this is that any legitimate DMs to me gets lost in the spam.  At the same time, I commend professionals who recognize my LinkedIn profile on my Twitter page and send me direct messages through LinkedIn or through my website (also listed on my Twitter page).

When I googled "Twitter Auto DM", I discovered one How To article.  The rest were articles backlashing against Auto DMs!  There is even a website called stopautodm.com and a #stopautodm hastag on Twitter.  Neal Schaffer outlined a strong case against Auto DMs as well.  So I'm not alone in my disdain.

Whether you are a job seeker or a business, everything is your personal brand. 

Here are 5 Reasons to Turn Off Your Auto DM (Please!):

1. Don't Be Wally

Remember when Chevy Chase punched Wally in the nose after listening to the moose's auto message about the park closing?  Don't be Wally.  Nobody likes canned messages.  I read my last Auto DM when someone I know sent me one when I followed her on Twitter.  Be a Person not a Bot.

 

2. You're Swimming With Sharks

Spammers use Twitter to try to sell you crap and seem to live off the Auto DM feature. Genuine people use Twitter to build relationships.  Don't swim with the sharks.  If there is a silver lining to Auto DMs, it allows us to uncover who the real Spammers are on Twitter.  As soon as I receive one of these messages, you're unfollowed.

   

One other recommendation... don't ever click on a tiny url unless it is from a trusted source.

 

3. You Are Dancing With Yourself

Twitter (and social media in general) is all about public dialogue.  You are supposed to exchange information, ideas, and opinions for other people to join in.  Don't expect a response to your Auto DM.  I also find Twitter DMs in general to say  "Please don't let anyone know we were talking".  So I ranked DMs at the bottom of my list of 8 Ways to Say Thank You on Twitter.

 

4. You're Directing Spammers Into Your Life

I am amazed by the Auto DMs that direct any Twitter Follower to the person's LinkedIn or Facebook page. 

You may be the nicest person in the world, but when you use Auto DM, you are sending this message to everyone who follows you.  I repeat ... everyone.

 

5. Don't Wear Out Your Welcome

I'm already following you because I am interested in what you have to say.  No need for the cliche messages:

 

If you are part of the Stop Auto DM Campaign as well, thank you for helping to get the word out.  If you think Auto DMs are a good thing for branding, I'd love to hear your thoughts as well.  

And if you are completely overwhelmed with Auto DMs, Trevor Dickerson advised me there is a way out from Auto DMs - at least those generated by TweetLater.  I'm giving it a try now.
 

 What are your thoughts and recommendations?

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   5 Comments
Melissa said on Dec 20,2009 at 9:33:41 PM
Interesting.

About a week ago, I had a Twitter conversation with a few folks about whether auto DMs were better or worse than no acknowledgement of new followers. Some expressed similar opinions as you have here, while others felt that if a person was not spamming with a sales pitch that DMs were OK (even preferable to no acknowledgement).

I vacillate between not liking DMs to possibly considering them if done well. In general, I guess I don't like them (I have a distaste for junk mail in any format). By the same token, I have met some great people who did start out by sending me a DM.
Patrenia said on Jan 2,2010 at 2:33:39 PM
Great article! I have a question, how do you know if a DM is automated? When I first signed up for twitter, I would send out DM thanking the person for following me. It was genuine AND I actually had to type each one. It was too cumbersome and now I don't send anything. Let us know how Tweetlater goes for you. I may have to try it.
Brent Peterson said on Jan 6,2010 at 8:25:40 PM
Hi Patrenia -
Thanks for your comment. I identified auto DMs because they were received the second I followed someone. Also, they are.. well generic. I applaud what you did. It is unfortunate your good efforts are mixed with BOT messages. As for the tweetlater stop I mentioned above, it has been awesome! It works great.
Mike Stenger said on Jan 7,2010 at 7:32:25 AM
What an excellent and straight down to the point post Brent! I totally agree with all the points you made.

One thing that I didn't particularly agree with was when you said "I also find Twitter DMs in general to say "Please don't let anyone know we were talking".

If you've actually built a relationship with someone and from time to time connect with them through DM's, I think it helps build a deeper relationship because it's much more personal than an @reply that everyone sees.

I wouldn't say it's anything like "this is secret", just similar to how you would connect with someone via email.
Brent Peterson said on Jan 7,2010 at 9:22:48 PM
Hi Mike,

Thanks for the comment! I completely agree with you about DMs. I meant in the context of saying thanks on Twitter. I use DMs as well with people especially to exchange further contact information.
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